Xiaomi arrives in Ireland, exclusive to Three

Prepare to be a fan

In what is sure to be a game changing moment for the Irish device market, Three Ireland is exclusively launching Xiaomi to offer customers the best connected experience.  Xiaomi, the Chinese-based smart device company, is now the world’s fourth-largest smartphone maker*, manufacturing high-quality smartphones, smart watches and smart devices at accessible prices for all and already boasts a huge global fan base of Mi Fans.   

                                                          

At launch, Three will introduce three Xiaomi handsets – the Mi MIX 2S (from €459.99), the Redmi Note 5 (from €199.99) and the Redmi 6 (from €149.99) – and nine connected smart products from the Xiaomi Ecosystem range, providing consumers with the ultimate choice of devices for their connected lives.  This is one of the most highly anticipated launches in the market and from today (Friday, 2nd November), Three customers can get their hands on the Xiaomi range in 3Stores nationwide and online** at https://www.three.ie/brand/xiaomi.

 

The Xiaomi smartphone range is renowned for delivering higher specification handsets at better value prices to customers, with a unique and personalised user experience via its Google android system that sets it apart from its competitors.

 

The Xiaomi Ecosystem product range offers the ultimate lifestyle choice of connected devices from phone accessories right through to smart watches. Three will launch headphones, speakers, smart bands, smart watches, smart scales and the hugely popular Mi Electric Scooter, which includes a 29.9km battery range, double braking system and a convenient folding portable design. The Mi Electric Scooter RRP is €449.00.   

           

Three will launch the Mi Band 3; the successor to the Mi Band 2 which was one of the top selling budget smart bands in the world.  The Mi Band 3 has a bigger screen, is waterproof, boasts a longer battery life of up to 20 days and is complete with key features such as fitness tracking, sleep tracking, heart rate monitoring and app notification all for €39.00.  To complete the user experience, Xiaomi has a suite of Mi apps that are used for fitness and lifestyle.

Speaking about the exclusive Xiaomi partnership, Mark Gardiner, Head of Products, Services and Logistics, Three Ireland, said “Three is committed to bringing innovation to the marketplace and this exclusive collaboration with Xiaomi fits perfectly with our vision of providing our customers with a better connected life. Partnering with Xiaomi to unlock the potential of its incredible leading edge devices on the Three network, which now has 97% 4G coverage, is a real game changer for the market. We see this as a great partnership which consumers will really benefit from.  Xiaomi has amassed a huge global fan base already and all we can say is, prepare to be a fan.”

Three is already a market leader for data and by putting smartphone technology into consumers’ hands at such competitive prices, Three is setting a new benchmark for value in the Irish mobile market. The only operator to offer All You Can Eat Data, Three’s network carries more mobile data than all other operators combined.

 

Three customers can keep up to date with all the latest news and updates by visiting https://www.three.ie/brand/xiaomi or by calling into their local 3Store nationwide.

 

#PrepareToBeAFan

 

ENDS

For media enquiries, contact:


Norman Pratt, Murray, npratt@murraygroup.ie, 01-4980300 / 086 151 8921

 

Diarmaid Walsh, Murray, dwalsh@murraygroup.ie, 01-4980300 / 087 143 7350

 

 

 

Notes to editor:

 

*Source: IDC Report 

**Only handsets will be available online at https://www.three.ie/brand/xiaomi. The Ecosystem product range will be available in store only.

 

Pricing details for Xiaomi on Three                                                                                                                                                

 

Product RRP  
 

Redmi 6 Specs

 

Prepay: €149.99

 

Free on any Three bill pay plan

 

Redmi Note 5 Specs

 

Prepay: €199.99

 

Free on any Three bill pay plan

Mi MIX 2S Specs  

Prepay: €459.99

 

 

Free with Unlimited Flex Max (€60/m)

€79 on Classic Flex Max (€45/m)

€199 on Mini Flex Max (€30/m)

Xiaomi Mi Band 3 €39.00  
Xiaomi Amazfit PACE Black €159.00  
Xiaomi Mi ANC Type-C In-Ear Earphones(Black) €59.00  
Xiaomi Mi Body Composition Scale €39.00  
Xiaomi Mi Bluetooth Speaker Blue €39.00  
Xiaomi Mi In-Ear Headphones Black €12.00  
Xiaomi Mi In-Ear Headphones Pro 2 €29.00  
Xiaomi Mi Sports Bluetooth Earphones €35.00  
Xiaomi Mi Electric Scooter Black UK €449.00  

 

About Three Ireland

  • Three is Ireland’s second largest mobile operator with 2.1 million customers (as of June 2018)
  • Three operates 2G, 3G and 4G networks and has to date invested nearly €2 billion in Ireland to date.
  • Based in Dublin and Limerick, Three sponsors the Irish Soccer team and 3Arena music venue in Dublin.

 

A bit about CK Hutchison Holdings Limited

  • Three is 100% owned by CK Hutchison Holdings Limited (CK Hutchison), a renowned multinational conglomerate committed to innovation and technology. Its diverse businesses employ over 270,000 people in over 50 countries across the world. CK Hutchison has five core businesses – ports and related services, retail, infrastructure, energy and telecommunications.