More than 412,000 viewers tuned in to see Shane Lowry win the 3 Irish Open last Sunday at Baltray, Co. Louth Golf Club. It was the biggest audience for any Irish Open of recent years and represented 40% of all those watching television in Ireland at that time.

On the final day an average audience of 187,000 viewers watched the live coverage spread over six hours and it grew to a peak of 412,000 viewers as amateur Shane Lowry clinched the 3 Irish Open trophy*.

Overall figures for the 3 Irish Open were significantly higher than last year’s event at Adare Manor. An average audience of 105,000 viewers tuned in for the 3 Irish Open this year, showing an increase of 75% compared to 2008 when an average audience of 60,000 people watched the tournament.

RTÉ Television provided over 18 hours of live coverage across RTÉ One and RTÉ Two during the four days of the competition which was held from 14th to 17th May this year at Baltray.

Rachel Channing, Communications Director at 3 said: “The television figures underlined the success of the 3 Irish Open this year. No Irish Open of recent years has attracted audiences of the magnitude achieved at Baltray, with new television viewing records set on the first and final days. Shane Lowry’s success capped a great first year of our sponsorship of the 3 Irish Open, and showed how a young, dynamic challenger can take on the big established players and win, just like 3!”

Glen Killane, Group Head of Sport, RTÉ said: “Live coverage, commentary and updates on the 3 Irish Open were available free to air across RTÉ television and radio, and we were delighted that the public tuned in such high numbers to watch Shane Lowry claim an historic victory in such dramatic fashion.”