53% of Prepay mobile users say internet offering is most important factor when switching networks

Three, Ireland’s largest high speed network, today reveals results of a survey into Prepay usage that highlights 53% of Prepay mobile users say their internet offering is most important factor when switching networks.

  • the internet offering at 53% is ranked as more important than network coverage at 37% and the handset choice at 33%.

The survey also reveals high levels of Smartphone penetration in Ireland: –

  • 45% of Prepay users own a Smartphone.
  • Over one in three (38%) say their Smartphone is more important than their TV
  • 19% (50% of women) say their Smartphone is more important than their make-up bag!
  • 56% of respondents have downloaded more than 20 Apps to their handset
  • 89% of Prepay Smartphone users have downloaded the Facebook App.
  • 66% of users would switch network providers for more free calls, texts or data*.

The survey results also reveal that despite this growing preference for Smartphone handsets in Ireland, Irish Prepay customers are still predominantly using their phones to send text messages over talking or using the internet – with 69% of people using their mobile for texting and 53% using their phone to browse the internet. Prepay users in Dublin are most likely to have a Smartphone.

The survey found that price is an important consideration for Irish Prepay users with an average customer spending between €20 and €30 per month on their mobile top-up and one in three (36%) saying they spent €80 – €120 on their last mobile phone. 13% of Smartphone users on Prepay keep a close eye on their data usage, however 62% have no idea how much data they use, so exposing themselves to bill shock on the old networks without ‘All you can eat’ data.

The survey follows the launch of Three’s exclusive ‘All you can eat’ data on Prepay. This allows Prepay customers to browse the internet, download apps, as well as availing of unlimited email on the data plan, along with free Skype and Windows Live Messenger included with Three Ireland.

Samsung’s ‘Android for Everyone’ Smartphone, the Galaxy Europa, is currently available from Three for just €49 on Prepay with Three’s “All you can eat” data, giving unlimited internet usage with no excess data charges*. The Samsung Galaxy Europa is available from all 3Stores and stockists and online at Three.ie.

Elaine Carey, Sales and Marketing Director at Three, commented, “Today’s survey results highlight the rise in Smartphone popularity, with one in three people saying their Smartphone is more important than their TV. Our research shows the internet offering is now the most important consideration for consumers deciding to switch networks, above even the choice of handset. Our new ‘All you can eat’ data gives Three Prepay customers the freedom to browse on their Smartphones without having to worry about their bills. To celebrate this launch, Three is offering the Samsung Galaxy Europa at the incredible price of €49 on Prepay, meaning that even more people can now afford a Smartphone, and start accessing all the latest that the internet has to offer on their mobile.”

With people rating their Smartphone as more essential than their TV, it’s clear that Smartphones are continuing to grow in importance to the consumer. The research shows that people are increasingly using their Smartphones to access the internet and are now paying close attention to the data offerings available when choosing a network. However, while people are price conscious they don’t keep track of how much data they use, which may lead to bill shock if they don’t have ‘All you can eat’ data.

In recent months, Three has launched a number of ground–breaking initiatives including

Ireland’s first ‘All you can eat’ data on Contract and now on Prepay, allowing customers to surf for free, with no excess charges. Three is proud sponsor of the Irish National football team and the Football Association of Ireland. Three’s “Dare to Dream” affinity scheme offers Football Association of Ireland-affiliated clubs across the country the chance to earn cash when their members switch to Three which helps with its support and development of grass roots football.

For further information on Three visit www.three.ie