Three scoop prestigious PR award with Jedward ‘S’Up?’ campaign
Three, Ireland’s largest high speed network, and proud supporter of the Irish National Football team, hit the back of the net with a win in last Friday’s 2012 Awards for Excellence in Public Relations.
Three, who works with Wilson Hartnell Public Relations (WHPR), scooped the award for the Best Integrated Campaign, with its ‘S’Up?’ campaign which featured hair-raising twins Jedward.
The campaign which created in excess of €1.4m worth of media coverage, was selected due to the creative, focused, well-constructed programme, which brought the audience to the brand. As an integrated campaign it was impactful across a range of platforms and activities, employing the language, energy and humour which is the social currency of the target market. The judges noted that the PR element was instrumental in achieving striking branding and sales results.
Rachel Channing, Communications Director at Three said: “We are delighted with our recent win at the 2012 Awards for Excellence in Public Relations. Together with WHPR we executed a campaign that delivered all of our communication and business objectives and the added bonus was of course getting to work with Ireland’s superstar siblings Jedward, who were an absolute pleasure to work with!”
Three was also awarded and highly commended for its internal communications programme “Three Stars” and were the only mobile operator to win on the night.
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