Three kick-starts soccer support with a cameo from Jack Charlton
Tuesday 26th April 2016 – We’re less than 50 days out from the Euros and as proud sponsors of the Republic of Ireland Football team Three is launching its latest TV campaign. #MakeHistory captures the mounting excitement and energy among Irish fans nationwide ahead of the tournament in France this summer.
The campaign evokes hope and positivity, acknowledging the commitment of the supporters and also the team’s quest for success. Underpinned by Irish band, The Stunning’s classic 90s anthem “Brewing Up a Storm”, the campaign is a rallying call to all supporters to get behind the Irish team, reminding them why they love football.
Introducing the hashtag #makehistory, the campaign taps into Ireland’s footballing heritage with former Irish football manager Jack Charlton making an appearance discussing tactics with the much loved Christy Moore song ‘Joxer goes to Stuttgart’ playing in the background. Irish manager Martin O’Neill and current stalwarts Robbie Keane and John O’Shea also feature in the ad which showcases the team’s efforts to make history for Ireland this summer.
Check out the video: http://www.three.ie/football/
Announcing the campaign Elaine Carey, Chief Commercial Officer of Three Ireland said, “The team has worked tirelessly to qualify including an incredible performance to beat the world champions and the entire squad has given 100%. The fans have also played their part including helping to create electric atmospheres at the matches. With the Irish fans having already been voted best in the world, we hope to see this support continue throughout the Summer.”
She continued “We wanted to capture the massive enthusiasm and energy that’s being generated across the country in anticipation of the Euros. You can’t manufacture that level of excitement, so we made the ad with real fans – sourced through supporters clubs – the ones who travel to every game and support the team through thick and thin. The end result is a campaign to uplift the fans that will really encourage everyone to get behind the team on Ireland’s summer journey.”
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