Snapchat dominates data usage for concertgoers

Three customers use a massive 778GB of data documenting this year’s Slane concert.

Friday 2nd June: Three customers at Slane this year utilised a huge 778GB of data in one day, with social media leading the way for data usage. 778GB of data is the equivalent of streaming more than 105,000 songs.

Snapchat was concertgoers’ favourite way to share the live music experience, with almost 19% of Three data used on Snapchat. This was closely followed by Facebook with 18.5% of data used. Instagram accounted for just 4% of data used at Slane, with Twitter on less than 2%.

Despite the entertainment on stage, 7% of data was used on YouTube, with 2% on music streaming and a further 1.5% on Netflix. General web browsing was also utilised by music fans.

Messaging app WhatsApp was also used by almost 90% of Three customers at the concert.

Three had erected a mast at Slane for the concert on 27th May, to ensure all customers could enjoy the best possible mobile experience.

Elaine Carey, Chief Commercial Officer at Three commented: “Three continues to carry more data than all other operators and, as Ireland’s only provider of All You Can Eat Data, Three prides itself in bringing its customers the biggest live experiences. We understand that the concertgoers love to capture every moment of these experiences on their smartphones and share them online, so we were delighted to provide music fans with an incredible data experience at Slane.”