Newstalk 106-108 fm sponsorships confirmed for weekend shows

3, Ireland’s market leader in mobile broadband, today announced it has nationwide coverage of a different kind with all national, international and current affairs news requirements catered for, following the sponsorships of ‘The Saturday Edition’ and ‘The Wide Angle’ on Newstalk 106-108 fm by 3 Business.

This marks the latest addition to 3’s broadcast sponsorship portfolio which also includes sponsorship of the Ian Dempsey Breakfast Show on Today FM and Xpose on TV3.

‘Saturday Edition’ which airs between 08.00 – 09.30 is presented by Brendan O’Brien and is a concise, fast-paced news and current affairs programme with regular features such as the News Trip, The Political Slot and The Saturday Interview.
The Award winning international affairs programme, ‘The Wide Angle’ presented by Karen Coleman on Sunday’s between 10.00-13.00 examines a wide range of international issues from US foreign policy to any and all Irish involvement in international affairs.

Announcing the new sponsorships, Elaine Carey, Sales Director at 3 said: “We are delighted to announce the two new sponsorships on Newstalk. Our customers and in particular our business customers are keen followers of the national and international news agenda and we believe this partnership is the perfect fit for 3 Business.”

Commenting, Cera Ward, Sales Director at Newstalk, says “3 Business is a perfect brand fit for these shows and we are honoured to have them as a new partner, particularly in a time when brands are evaluating every marketing cent spent shows the strength of talk radio like Newstalk 106-108 fm.”

The twelve month sponsorship of both programmes will complement 3’s Business offering, as Newstalk 106-108 fm listeners will be kept updated on how Irish Businesses can now avail of several different mobile packages from 3 which enable them to save money.

3’Business customers enjoy flexible bundles of voice, text and data shared across the company’s mobile phones as well as benefiting from free Skype services and no roaming charges within the 3 network internationally. These are crucial factors for businessmen and women whose business also operates outside of Ireland.