Irish rugby star Robbie Henshaw shows ‘All it Takes is Everything’ in Three’s fiery new TV commercial


To celebrate the start of the RBS Six Nations, proud sponsor of the Irish rugby team, Three is launching a ground-breaking campaign entitled ‘All It Takes is Everything’. The campaign, which features Robbie Henshaw, Johnny Sexton and Paul O’Connell, promises to impact rugby fans’ senses and emotions, showing exactly what it takes to play for Ireland through four TV commercials and three mini documentaries.

3rugby_fire__henshaw__mediumFirst up, starring in Three’s 20-second TV commercials series, is a relative newcomer to the Ireland squad, but one touted by many as the natural successor to Brian O’Driscoll. In this teaser, we witness Robbie Henshaw pushing himself to the limit, giving every ounce of energy he has in order to be fit enough to play for Ireland.

Championing the ‘All it Takes is Everything’ message, the teaser is the first of three 20 second commercials to be released on Irish television before and during the 2015 RBS Six Nations; with a full, 60 second ad to be aired during the tournament. This exciting new campaign from Three will focus on Robbie Henshaw, Johnny Sexton and Paul O’Connell, showcasing how it takes 100% effort to play elite rugby at the highest level. Making huge sacrifices along the way, it’s not just skills that players require; they have to be mentally tough to keep on going, and physically strong to play for Ireland.

Speaking about the campaign, Elaine Carey, CCO of Three, said, “Every year we see our rugby heroes giving everything on the rugby pitch. The unforgettable memories they have created for people across the country are immeasurable. Three wants to bring fans closer to the team, showing them the mental and physical barriers Irish rugby internationals constantly overcome in order to deliver the world-class performances on the rugby pitch. We want Irish rugby fans to be inspired by the level of commitment shown by our rugby heroes and stimulated to show the same passion when supporting the team. Three knows “All it Takes is Everything.

Complementing the TVC will be an “#AllitTakes” film series, featuring exclusive, never before seen footage highlighting the sacrifices and commitment of members of the Irish squad. Each are told from the perspective of the players’ friends, families, teammates and of course, the rugby heroes themselves. The “#AllitTakes” film series will bring fans closer to the team than ever before as fans gain access to what, who and where made them who they are today.

The first #AllitTakes mini-documentary featuring rising star Robbie Henshaw will be released on Friday, February 6th, in advance of Ireland’s much anticipated RBS Six Nations match against Italy in Rome. The second and third instalments featuring O’Connell and Sexton will be released over the course of the Championship.

The “All It Takes is Everything” campaign launches on February 4th, kicking off with the Robbie Henshaw teaser and can be viewed on, @3_News or by using the following link – #AllitTakes