Hark the herald, it’s time to spend

Michael D Higgins tops the list as Ireland’s most wanted Christmas Dinner guest

Three, Ireland’s largest (and merriest) high-speed network, reveals the results of its recent ‘Little Things Survey’* revealing opinions, sentiment and predictions around shopping, traditions and festivities this Christmas.

Survey Highlights

On average, Irish shoppers plan on splurging an average of €552 on gifts this Christmas.   Geographically, spending habits differ hugely with Dubliners likely to spend 19% more than Corkonians on gifts this Christmas.  45% of shoppers will buy their presents online with 55% sticking to the art of high street shopping this Christmas.

A weekend away’ is the most coveted gift of 2013 with more than half of Irish people hoping that Santa delivers some relaxation after a hectic year. Christmas lists are still buzzing with technology wishes as 65% of 18 – 24 year olds dream of a ‘smart’ Christmas list.  Smartphones top the list as the most coveted tech gift (17%), with tablets growing in popularity (14%) and Desktops/Laptops in third place (8%).

The little things that make Christmas special remain hugely cherished with 72% of kids still putting pen to paper for their letter to Santa before posting them via the chimney.

A ‘phone call’ is the preferred communication method for connecting with friends and family abroad on Christmas Day with 64% of those surveying opting to dial through to loved ones.  30% of respondents will choose ‘Skype’ and ‘Text’ is the next most popular method.

When asked what celebrity they’d like to ‘join them for Christmas Dinner’, President Michael D Higgins came out on top beating Bono, Saturday’s Una Healy, Irish Captain Robbie Keane and One Direction’s Niall Horan.

The survey coincides with the launch of Three’s #LittleThings Christmas campaign offering Irish shoppers the best deals when it comes to smartphones, tablets and music and lifestyle accessories both in-store and online at Three.ie and www.facebook.com/three.


Christmas Spending & Shopping Habits

  • On average Irish consumers plan to spend around €550 on presents at Christmas, with those who spent more cautiously last year planning on spending more.
  • Dubliners will spend 19% more than Corkonians on gifts this Christmas.
  • Shoppers with children will spend 61% more than those without.
  • Over half (53%) of Irish people will purchase Christmas gifts on Christmas eve with 62% of men and 44% of women making the late shopping trip.

Gifting & Purchasing Habits

  • Nearly 1 in 5 people plan on buying a smartphone as a gift this year for Christmas.
  • 14% of people plan on gifting someone special with a tablet.
  • 65% of 18 – 24 year olds are dreaming of a smart Christmas, hoping to get presents of smartphones, tablets, desktops and smart TVs.
  • The tablet is the most coveted gift by 35 – 44 year olds.
  • The Kindle is the most wanted techie gift for over 65’s.
  • 58% of Irish people would like to receive a gift of a weekend away
  • 68% of married couples would like a gift of a weekend away.
  • Almost a quarter of the public has forgotten to buy a loved one a Christmas present.

Christmas Activities

  • 91% of people still send Christmas cards by post with those in Munster being the biggest cards sender in the country at 94% .
  • Irish people are impatient when it comes to waiting for their gifts with 57% admitting to searching for their gifts before Christmas day.
  • 45% of Irish people do their Christmas shopping online while 55% opt for the old fashioned store-to-store shopping.
  • 22% of Irish people revealed that they pig out on double helpings of Christmas dinner with 27% of lads and 17% of ladies gobbling up second helpings.
  • 18 – 24 year olds are 6 times more likely to call in sick to work after the annual Christmas party than 45 – 54 year olds.

*Red C Christmas Survey Results commissioned by Three Ireland.