Hark the herald, it’s time to spend
Michael D Higgins tops the list as Ireland’s most wanted Christmas Dinner guest
Three, Ireland’s largest (and merriest) high-speed network, reveals the results of its recent ‘Little Things Survey’* revealing opinions, sentiment and predictions around shopping, traditions and festivities this Christmas.
On average, Irish shoppers plan on splurging an average of €552 on gifts this Christmas. Geographically, spending habits differ hugely with Dubliners likely to spend 19% more than Corkonians on gifts this Christmas. 45% of shoppers will buy their presents online with 55% sticking to the art of high street shopping this Christmas.
‘A weekend away’ is the most coveted gift of 2013 with more than half of Irish people hoping that Santa delivers some relaxation after a hectic year. Christmas lists are still buzzing with technology wishes as 65% of 18 – 24 year olds dream of a ‘smart’ Christmas list. Smartphones top the list as the most coveted tech gift (17%), with tablets growing in popularity (14%) and Desktops/Laptops in third place (8%).
The little things that make Christmas special remain hugely cherished with 72% of kids still putting pen to paper for their letter to Santa before posting them via the chimney.
A ‘phone call’ is the preferred communication method for connecting with friends and family abroad on Christmas Day with 64% of those surveying opting to dial through to loved ones. 30% of respondents will choose ‘Skype’ and ‘Text’ is the next most popular method.
When asked what celebrity they’d like to ‘join them for Christmas Dinner’, President Michael D Higgins came out on top beating Bono, Saturday’s Una Healy, Irish Captain Robbie Keane and One Direction’s Niall Horan.
The survey coincides with the launch of Three’s #LittleThings Christmas campaign offering Irish shoppers the best deals when it comes to smartphones, tablets and music and lifestyle accessories both in-store and online at Three.ie and www.facebook.com/three.
FULL SURVEY RESULTS
Christmas Spending & Shopping Habits
- On average Irish consumers plan to spend around €550 on presents at Christmas, with those who spent more cautiously last year planning on spending more.
- Dubliners will spend 19% more than Corkonians on gifts this Christmas.
- Shoppers with children will spend 61% more than those without.
- Over half (53%) of Irish people will purchase Christmas gifts on Christmas eve with 62% of men and 44% of women making the late shopping trip.
Gifting & Purchasing Habits
- Nearly 1 in 5 people plan on buying a smartphone as a gift this year for Christmas.
- 14% of people plan on gifting someone special with a tablet.
- 65% of 18 – 24 year olds are dreaming of a smart Christmas, hoping to get presents of smartphones, tablets, desktops and smart TVs.
- The tablet is the most coveted gift by 35 – 44 year olds.
- The Kindle is the most wanted techie gift for over 65’s.
- 58% of Irish people would like to receive a gift of a weekend away
- 68% of married couples would like a gift of a weekend away.
- Almost a quarter of the public has forgotten to buy a loved one a Christmas present.
- 91% of people still send Christmas cards by post with those in Munster being the biggest cards sender in the country at 94% .
- Irish people are impatient when it comes to waiting for their gifts with 57% admitting to searching for their gifts before Christmas day.
- 45% of Irish people do their Christmas shopping online while 55% opt for the old fashioned store-to-store shopping.
- 22% of Irish people revealed that they pig out on double helpings of Christmas dinner with 27% of lads and 17% of ladies gobbling up second helpings.
- 18 – 24 year olds are 6 times more likely to call in sick to work after the annual Christmas party than 45 – 54 year olds.
*Red C Christmas Survey Results commissioned by Three Ireland.