3 to deliver innovative mobile advertising with GoSell

MoMac, a leading mobile internet platform provider in Ireland and the UK, today announced that it has reached agreement with network operator, 3, Ireland’s fastest growing mobile provider, to deliver a new portal powered by MoMac’s carrier grade delivery engine, GoPortal. GoPortal is an operator module of MoMac’s award winning mobile internet platform, GoMedia.

3 has licensed the GoMedia platform to maintain and update the portal internally. MoMac has also reached agreement with 3 to provide its GoSell advertising serving platform, enabling 3 to implement innovative advertising solutions.

GoSell gives 3 the ability to manage, deliver and optimise mobile advertising campaigns on the mobile portal.  Advertising campaigns can be set to reach customers based on specific handset data, demographics, channels and time specific promotions.  GoSell allows for advertising feeds to be prioritised by CPM (cost per impression) providing 3t he ability to achieve the highest fill rate possible and maximise revenue.

3 chose GoMedia, to create and manage a next generation mobile Internet Portal with extreme flexibility and ease of use. Integrations with social networks, e-mail and major internet brands and services will be offered via GoMedia. Additionally, the platform provides increased functionality to bring a rich-media mobile browsing experience to the end-user, taking advantage of the ever increasing capabilities of new handsets.

Rob Langton, Head of Products, 3 commented: “MoMac is able to provide us with an innovative proposition that allows us to give users a next generation portal that positions 3 as a leading operator on the mobile internet.  Users will be able to customise their mobile experience and decide which of their favourite mobile internet products and services are available via the homepage.  Go Media gives us the ultimate range of flexibility and will allow us to easily evolve the portal and offer new and innovative services to our customers.”

Sham Careem, MD, MoMac UK, said: “Consumers of mobile services need to find the content that is relevant to them quickly and easily. The days of having to click through multiple pages to get to their desired destination are coming to an end. With GoPortal, we bring the content to the user. As well as personalisation, the new service allows users to access their email, social networks and manage them in one place.”

Careem continued, “GoSell is an integrated part of our mobile internet platform solution and is designed to give 3 the power to run their advertising business internally. We are very pleased to have reached agreement for both these services.”

-- Download 03-Feb-10 3’s mobile internet portal ready to ‘Go’ with MoMac as PDF --