€5 million retail investment to support 3’s rapid growth

3, Ireland’s fastest growing mobile network, today called on enterprising independent retailers to become part of its nationwide network of stores and help create 90 new retail jobs for the Irish economy.

The call to action from 3 follows the recent announcement that it is opening 28 new 3Stores and investing nearly €5 million in its retail footprint with eight “own stores” and 20 independently-owned operations under the 3 brand.

Independent retailers interested in opening new 3 stores will as part of the growing 3 network and benefit from exclusivity in key locations identified as suitable for growth, a 3-branded store fit-out and a dedicated 3 account manager. Retailers will also be supported through specific local, regional and national advertising campaigns as well as ongoing training and development opportunities for store staff. The 20 selected locations are all close to the National Broadband Scheme (NBS) areas which 3 is currently rolling out.

The new retail outlets will significantly extend 3’s reach across the country and will complement the existing 22 3Stores and 200 independent retailers which serve 3’s growing customer base of over 470,000 users. The retail expansion programme has been designed to increase 3’s retail footprint to maximum effect in the most cost effective way. This commitment by 3 underlines its position as Ireland’s fastest growing mobile operator, market leader in mobile broadband and Ireland’s largest high speed network.

Elaine Carey, Sales and Marketing Director, 3 commented: In tough economic times, 3 is backing local independent retailers by providing access to the strength of 3’s global brand and all the economies of scale that come from joining a major retail network. At a time when many local independent retailers are seeing their partnerships disappear, 3’s expansion plans will bring a welcome boost to independent businesses with the ambition to join the fastest growing mobile network in Ireland. It’s a unique opportunity for local retailers to grow with us and be part of a success story during difficult times. For 3, today’s announcement enables us to offer unrivalled benefits to customers looking to shop locally.”

3 has invested over €600 million in rolling out its high speed and high capacity network in Ireland to date, with ongoing investment as part of the National Broadband Scheme.

Interested independent retailers can apply to sales@three.ie or see www.three.ie/3partners.

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