3, Ireland’s largest high speed network and O’Herlihy Communications, have been presented with the 2010 Award for Excellence in Communications for their work on 3’s sponsorship of the 2009 3 Irish Open.

The announcement was made yesterday (24th June) by Minister for Foreign Affairs, Micheál Martin TD, at the PRCA Awards for Excellence in Public Relations 2010 in the Conrad Hotel, Dublin

3 and O’Herlihy Communications overcame stiff competition in the most competitive category of the awards, sponsorship. With five campaigns shortlisted in the category, the 3 Irish Open took home the award ahead of Vodafone’s sponsorship of the GAA Football Championship, Meteor mobile’s sponsorship of the Apprentice, Bord Gais’ sponsorship of the U-21 Hurling Championship and An Post’s sponsorship of Irish Cycling.

Alan Cantwell, who compared the event explained the judges decision “3 was widely recognised as the ‘saviour’ of the Irish Open, capturing hearts and minds of the public and creating a huge amount of positive goodwill in the media. The campaign drove unprecedented levels of coverage resulting in several million euro of media value for 3”.

Commenting on the announcement, Rachel Channing, PR Director for 3 said: “It’s great to get industry recognition for the team’s achievements and we’re looking forward to even bigger and better things this year. This was the 1st year that we entered the awards and we were delighted with the outcome.  At 3 we strive to be the best we can in PR and Communications, the media coverage for the 3 Irish Open was so substantial that observers commented it surpassed the other major tournaments on the European Tour – 3 really is the magic number for golf. ”

Company founder and Chief Executive Officer of O’Herlihy Communications, Bill O’Herlihy, commented on his company’s success: “This is a very proud day for everyone involved in O’Herlihy Communications and 3. We strove to put together the most dynamic, far reaching and ultimately thriving communications and media campaign to help reinvigorate the Irish Open following 3’s ambitious and successful sponsorship of the tournament.