Three calls fans to ‘Go green with pride, pull on the jersey’

Dublin, Wednesday 24th August: Three, Ireland’s largest high speed network, and Republic of Ireland defender Sean St. Ledger, teamed up today to launch the Three Trade-In scheme. Three is giving fans the chance to Go green with pride and trade-in their old Republic of Ireland football jerseys in any Champion Sports store nationwide and get €20 off the brand new Ireland home jersey.

The old jerseys will be collected and donated to Friends in Ireland, a charity that cares for orphans and vulnerable children affected by HIV/AIDS in South Africa which was founded by RTE’s Marian Finucane, with Sean St. Ledger as an ambassador.  The Three Trade-In scheme will run in Champion Sports stores nationwide until 30th September 2011.

To support this campaign, Three is calling on fans to Go green with pride by logging on to the Three Football Facebook page (!/3Football) and upload their Go green with pride images. This could be anything from dying your hair to painting your house – something that demonstrates pride in the green jersey. Prizes include match tickets and an overall winner will be selected for a money can’t buy prize, for more details see

As part of the Three Trade-In Scheme, upon receipt of an eligible trade-in Republic of Ireland jersey in Champion Sports, Three is offering fans a €10 discount voucher on selected Three handsets and price plans. Discount vouchers are valid until31st October 2011or until stocks last.

Sean St. Ledger said, “I have been an ambassador for Friends in Ireland for the past year and have been looking for a way to help them with the fantastic work that they do in their South African centres, Three and Champion Sports have launched the Three Trade-In scheme that allows people to donate their old jerseys to Friends in Ireland and are asking fans to Go green with pride. I will deliver the jerseys in person to the centres next year in time for South African’s bitter winter. I know that everyone has an old Ireland jersey lying around at home that they could trade-in for one of the new jerseys, so I would encourage everyone to make an effort for a good cause, and show your support for the team.”

The 19 capped Republic of Ireland defender added: “It also makes a huge difference for the players to see a sea of green when they come onto the pitch and we need everyone to get behind us ahead of these crucial qualifier games next month.”

Robert Finnegan, CEO of Three, said  “As proud sponsors of the Irish National football team, Three is delighted to work with Friends in Ireland and Champion Sports to offer fans a discount on the new Ireland jersey that will benefit a great cause. We want to drive support for the team ahead of two crucial and exciting up coming games so we are asking fans to Go green with pride. Three is committed to football at all levels in Ireland and the fans are central to this.”

Friends in Ireland founder, Marian Finucane, appreciates the support that St Ledger has given to the charity and in particular, his commitment to travel to South Africa to deliver the jerseys next summer. We are truly indebted to Sean St Ledger, Three and Champion Sports. The Children of the Eastern Cape in South Africa, whether they play football or not, will be delighted with a warm jersey to wear in their freezing icy winters. The poverty and vulnerability of the victims of the HIV AIDS+ pandemic is sadly an all day, every day reality. Every bit of help counts,” Finucane said.

Emily Barry, Marketing Executive of Champion Sports, said “Champion Sports are delighted to be partnering with Three and Friends of Ireland for this very special offer. The Three Trade-In scheme is in aid of a great cause and we look forward to seeing the new Three Ireland jersey on the fans at the next match. Champion are behind our boys in green 100% over the coming soccer season”.

Three is the proud sponsor of the Irish National football team and the Football Association of Ireland. Three’s “Dare to Dream” affinity scheme offers Football Association of Ireland-affiliated clubs across the country the chance of earning cash when their members switch to Three. The more people that switch through the club, the more money the club earns as a cash bounty, to help with its support and development.

See for more details.