3, Ireland’s largest high speed network, today revealed that it is adding BlackBerry® smartphones to its expanding range of mobile devices.  The first BlackBerry smartphone to launch on 3 is the fast, highly-refined and compact BlackBerry® Bold(TM) 9700 smartphone.


The BlackBerry Bold 9700 smartphone offers users top-of-the-line performance, functionality and features. Built into the BlackBerry Bold 9700 is a next-generation (624 MHz) processor, 256 MB Flash memory, built-in GPS and Wi-Fi®, a 3.2MP camera and a sharp, dazzling display. Cutting edge engineering and premium finishes extend to the exterior of the handset as well, with a smoothly integrated touch-sensitive trackpad and a highly tactile, distinctive, fretted keyboard. The dark chrome frame and leatherette back add to the new smartphone’s sleek and elegant look, while the narrow profile, balanced weight and soft-touch sides allow it to feel incredibly comfortable in one hand.


The BlackBerry Bold 9700 boasts dazzlingly sharp audio and display features that mean 3’s array of multimedia offerings can be enjoyed on the go. With apps like BlackBerry Messenger (BBM) MSN and Facebook, 3’s BlackBerry smartphone customers will always be up to date with what’s going on whether it’s with work colleagues, family or friends.


Speed, style and substance don’t have to come with a high price tag either. The BlackBerry Bold 9700 smartphone is available from 3 with great value voice and text rates.  The BlackBerry Bold smartphone comes with free one gigabyte of data per month which provides such a generous data allowance that 3’s customers can also use their BlackBerry smartphone as a mobile broadband modem connected to their PC if they wish.  The BlackBerry Bold 9700 smartphone is available from 3Stores nationwide, online at www.three.ie or by calling 1800 944 793. Price plans start from €10 on pay monthly.


Commenting on the launch, Ian Blake, 3 Ireland said: “As Ireland’s largest high speed network, we are delighted to expand our growing range of handsets with the launch of the BlackBerry Bold smartphone. Our customers have been anticipating the launch of a BlackBerry device on 3 so we’ve opted to initially launch the powerful Bold 9700 smartphone.  Competitively priced on 3, the BlackBerry Bold will appeal to both business and lifestyle customers and is a testament to our reputation as an innovator in the mobile marketplace.”


Launching the BlackBerry Bold smartphone on 3, renowned business supremo Bill Cullen, said: “The global recession has changed the business world forever.  We now have to be more proactive with innovation and speed the core essence of surviving and thriving.  The new technology of a BlackBerry smartphone is a powerful asset for people who are determined to succeed. Whether using it for business or pleasure, the launch of the BlackBerry Bold smartphone on 3 will allow users to be flexible and multi-task while on the go – and still operate at a lower cost. 3 is definitely offering users the smarter way to do business.”

3 is offering BlackBerry Enterprise Server for corporate customers and BlackBerry Internet Service for smaller businesses and individual users:

BlackBerry Enterprise Server is for organizations that manage their own email servers. The BlackBerry Enterprise Server software tightly integrates with IBM® Lotus® Domino®, Microsoft® Exchange and Novell® GroupWise® and offers advanced security features and IT policy controls to enable secure, push-based wireless access to email and other corporate data. BlackBerry Internet Service is for smaller businesses and individuals. It allows customers to access up to 10 supported corporate and personal email accounts (including most popular ISP email accounts such as Yahoo! Mail and Google Mail) from a BlackBerry smartphone.