3 today announces the launch of its ‘Flex’ Smartphone plans, the new customer-focused price plans based on the concept of total flexibility for 3 subscribers on Bill Pay.

The new ‘Flex’ Smartphone plans are revolutionary, delivering better value for money to subscribers by automatically adapting to a customer’s individual mobile usage style, thus ensuring that all available allowances are used up, before the customer incurs any further charges.

The Classic Flex Max plan is available for €40 on an 18 month contract.  The plan includes 350 flex units, 2GB of internet usage, unlimited 3 to 3 calls and free Skype and MSN. In addition to this new flexible approach to usage, customers signing up to the Smartphone focused ‘Flex’ plans are entitled to receive one free monthly add-on from 1st September 2010 until 30th June 2011, and can choose from any of the following:

v  Unlimited Landline Calls (to all ROI Mobiles or Landlines)

v  Down Time Calls (150 evening & weekend minutes to any ROI mobiles or landlines)

v  Call N. America (Pay only 20c per minutes to call landlines and mobile in the USA and Canada)

v  Call Down Under (Pay only 38c per minute to call landlines and mobiles in Australasia)

v  Call Europe (Pay only 26c per minute to call landlines and mobiles in Europe)

v  Text All (150 texts per month to any ROI network)

v  Internet Mini (500 MB of data)

v  Internet Max (2GB of date)

‘3 Like Home’ is also available to Flex plan customers, if you are visiting a country with a 3 network you can use your flex units to make calls or send texts back home to Ireland.

3’s Commercial Director, Eoin MacManus said “We are delighted to offer our customers a new revolutionary, exciting and most importantly flexible price plan to the high street.  At 3 we always aim to be the best value in the market place and push the boundaries of our competitors so that our customers have the flexibility that they need.”