Number of SMS messages sent up by almost 30% on last year.


Three, Ireland’s largest high speed network, has today reported a significant jump in the number of text messages sent this New Years Eve compared with last years figures. SMS messages for 2012/2013 were up by almost 30% on figures for 2011/2012.


The mobile operator had been bracing itself for a quiet year on the SMS front as more and more people were expected to turn to WhatsApp, Viber and social media sites Facebook and Twitter to wish their loved ones luck for the New Year, but when the clock struck midnight it was SMS which rung through.  


And it wasn’t just New Years Eve which saw an increase in the number of texts being sent to friends and family. Christmas Day also recorded a 21% increase on last year. 


Data figures overall this Christmas were steady with almost every day from Sunday 23rd December to Wednesday 2nd January recording the same level of usage. The only dip in data usage was seen on Christmas Eve, as people hit the pavements on one of the busiest shopping days of the year.


Sharon McHugh, Communications Manager at Three said: “It’s interesting to see, despite the increase in the number of people now going online to send their Christmas and New Year greetings, that text messages are still proving popular with our customers. Perhaps a text message is considered that bit more personal.”


Three is the only network to offer ‘All You Can Eat’ data on all of its smartphone plans allowing customers to surf for free – however much data customers use, there are no additional charges with Three.


– ENDS –


Fore more information please contact:

Sharon McHugh

Communications Manager

083 1095 291