Three celebrates global brand identity launch in Ireland with Blank Canvas art competition

Three, Ireland’s largest high speed mobile network, today unveiled its new global brand identity in the Irish market which will form the core of all future Three advertising and marketing campaigns. This new identity focuses on a bold and striking new look, whilst incorporating strong and distinctive Irish illustrations.

To celebrate the launch, Three has announced a nationwide competition – the Three Blank Canvas, open to all aspiring illustrators and artists to submit artwork for possible use in a major multi-media advertising campaign for3this year.

While working with professional Irish illustrators and artists in the development of their striking outdoor and print campaigns, Three is now running a competition to specifically support up and coming Irish artists, designers and illustrators. The brief for would be entrants will be broken down into3distinct themes, namely ‘Freedom’, ‘Flexibility/Adaptability’, and ‘Open’ which correspond to Three’s3Pay, Flex and Broadband offerings. The artists will be tasked with choosing one theme and expressing this as imaginatively as they can.

The winning entrant will receive a cash prize of €2,000 along with the chance to have their work featured in a future multi-media advertising campaign for Three, have their name added to the roster of professional illustrators used by Three, and an iPhone 4 on the Three network. The runners-up will receive a cash prize of €500 each. The overall winner and top3runners up will also see their artwork re-produced on a set of limited edition iPhone 4 covers available through 3Stores nationwide.

Everyone interested in entering the Three Blank Canvas competition can find out more details by going to www.three.ie/blankcanvas and from 3Stores nationwide, or by calling 1800 944 793.

BRENB (aka Brendan Byrne) is full time professional illustrator based in Dublin. He is core member of Small Print, the group established to promote creativity in Ireland, which hosts of the Offset Design conference, and he is a leading member of Illustrators Ireland as well as a regular contributor to The Dubliner and Phoenix magazines. His work has been awarded and recognized by numerous artistic institutions including ICAD and The Society of Illustrators of America. As part of the prize on offer, BRENB has also agreed to act as a mentor for the winning entrant in his quest to support Irish talent.

Commenting on the launch, Elaine Carey, Sales & Marketing Director at Three said: “As a brand we like to push boundaries, keeping our advertising and marketing campaigns fresh, and above all relevant to the target market. What better way to celebrate the new direction of our brand identity, with the incorporation of strong and distinctive illustrations,  than by building relationships with some of the most talented and creative people in the country?. We encourage every aspiring artist and illustrator in the country to go to www.three.ie/blankcanvas and enter the competition.”

Illustrator BRENB continued  “When Three approached me to become involved I was very impressed by their two-tiered approach and vision for this campaign. On the one hand their commitment to the commissioning of the best Irish professional illustration is very welcome but is equally matched by this exciting competition to support the next generation of creatives. This will be the perfect platform for anyone with creative potential to take that leap into the world of commercial illustration. I’m delighted to play my part in helping shape the look-and-feel of their future advertising campaigns but equally to support and nurture the talent this competition will no doubt unearth.

All entries will be available to view on www.three.ie/blankcanvas from today (1st March), with the winner announced w/c 28th March 2011.