Three & the FAI join forces with Robbie Keane to announce Official Fan Support Book

Monday 28th May 2012 – Three, Ireland’s largest high speed network and proud sponsor of the Irish football team, along with the FAI, has teamed up with Republic of Ireland captain Robbie Keane to announce the launch of the Three FAI Official Support Book and to call on the people of Ireland to show their support for the team by sending their messages and uploading their photos using #supportworks via 3football.ie and on Twitter.

Between now and midnight on Monday 4th June, Republic of Ireland fans can get behind the team and leave their messages of support on 3football.ie, and also share them to their Twitter or Facebook page at the same time. In addition, any Tweets of support for the team using the hashtag #supportworks will be captured.

Three Ireland and the FAI will be printing an Official Support Book with the best of the fans’ messages included, acknowledging the vital role played by the fans in helping the team to succeed. The Official Support Book will be presented to the team in Poland in advance of their matches on the 10th, 14th and 18th June. It will be positioned in the team’s games room for the duration of the Tournament. A replica Official Support Book will also be presented to one of the fans who provided a message of support.

Three is giving Republic of Ireland fans a number of opportunities to show their support over the coming weeks with Three on the Quay, three free events for Ireland supporters at The Big Screen at George’s Dock, IFSC, the 3Football App with all the team news, and a limited-edition Samsung Galaxy Mini supporter pack. The 3football.ie website is a hub for all of the supporter’s activity with exclusive updates from Richard Dunne. Three Ireland is also proud sponsor of ‘The Rocky Road to Poland’, recorded by super-group Damien Dempsey, Danny O’Reilly (Coronas), Bressie and The Dubliners (John Sheehan, Barney McKenna, Eamonn Campbell and Patsy Watchhorn).

Commenting on the launch, Robbie Keane, said: “The Three FAI Official Support Book will be a great place for fans to leave their messages of support so the team sees them. We’ll have it with us in the games room in Poland, so we’ll know the fans at home are behind us. We’ve already got so many great messages and it means so much to the team to know that everyone’s supporting us. We’re looking forward to reading your messages in June!”

Commenting on the launch, Sales and Marketing director, Elaine Carey at Three, said: “We’re very excited to be partnering with the FAI to announce the launch of the Official Fan Support Book. Our campaign is centered on the vital role the fans will play this summer, and the Book of Support will bring their messages into the games room with the team for the duration of the tournament. So send on your messages of support or photos to be in with the chance of your message reaching the team when it matters most!”

Three Ireland’s “Support Works” TV ads and outdoor posters focus on the vital support fans give to the team and celebrate the role of Irish supporters encouraging them to show their support for their team this summer. The ads feature Ireland Manager Giovanni Trapattoni, Shay Given, John O’Shea, Stephen Ward, Kevin Doyle and of course Manuela Spinelli with our football heroes playing the role of supporter in some quirky scenes. The ads also feature a series of “Trapattoni-isms” focused on the big role fans play for the team; Trap says: ‘Ireland’s twelfth man. There is no substitution.’, ‘I make the team hard to beat. You make them invincible.’ and ‘You are the world’s best supporters. You bring your A-game to every match.’

To leave your message of support log on to www.3football.ie and leave your personal message to the team or use the hashtag #supportworks on Twitter. Messages of support can also be left on www.facebook.com/3football and www.facebook.com/FAIOfficial