Bebo takes full advantage of 3’s leading high speed network

Ireland’s fastest growing mobile network, 3, has today become the first Bebo Open Mobile Partner in Ireland, launching the Bebo Open Mobile Messaging and Media toolkit, allowing customers to connect directly to friends by text and watch free video content on Bebo from their 3mobile.

Launched in February, Bebo Open Mobile is a global programme for mobile operators, handset manufacturers and mobile software developers. The initiative offers a suite of tools to support the delivery of the Bebo social networking experience to mobile users and has achieved considerable industry adoption.

“The user response to Bebo messaging on 3 has validated the appeal of Bebo messaging as a two-way channel to connect Bebo users with the friends and content they care about,” said Sean Kane, Global Head of Mobile, Bebo. “We’re also breaking new ground with video. In order to reach its potential video on mobile needs to be a social experience – Bebo Open Mobile Video finally connects friends and content.

Elaine Carey, Sales Director of 3, stated: “At launch, 3 will be the only mobile operator in Ireland that offers this full Bebo content social networking experience. Innovation and value is what we at 3 strive for and the speed at which people are subscribing to Bebo applications shows it’s also exactly what our customers demand.”

Specifically, today Bebo is announcing the availability to all 3 customers of:

-Bebo Open Mobile Internet: 3 and Bebo have launched a 3 version of the Bebo mobile Internet platform with 3 navigation, support for direct promotions and a range of customized features

Bebo Open Mobile Messaging: 3 is the first operator to deploy the Bebo Open Mobile Messaging tools in Ireland. 3 customers can receive Bebo SMS alerts and updates on their mobile phones through the 51231 short code, as well as upload photos to Bebo through the 53231 short code. Additionally, 3 customers can update their Bebo profiles, add photos to their gallery, give virtual gifts and interact with friends through the short code

Bebo Open Mobile Video: 3 will be the first operator to deploy Bebo Open Mobile Video in Ireland. This newly announced program will allow 3 customers to enjoy video content on their mobile and share content with friends on Bebo.

Bebo forms part of the AOL People Networks collection of community platforms. People Networks is focused on opening up the Internet and improving people’s lives by connecting them with everyone and everything they care about. It does this through a web-based experience on Bebo.com, through desktop clients and mobile devices. At the heart of People Networks is the Lifestream, a real-time, platform for aggregating and distributing social feeds across mediums. Bebo remains the most popular social networking site in Ireland.

People Networks expects to make further announcements regarding Bebo Open Mobile partners and initiatives throughout 2009.

For more information see three.ie.