3, Ireland’s fastest growing mobile network, today announced the appointment of David Kent, Head of Entertainment and Internet Propositions within the mobile operator’s expanding marketing team. David has over ten years of experience with tier one network operators and direct consumer mobile companies.

As Head of Entertainment and Internet propositions, David is responsible for creating a new proposition portfolio to offer customers mobile surfing, search, social networking and entertainment services on their mobiles.

David joins 3 directly from Cell Media International Ltd where he was Commercial Director for the mobile internet solution start-up. He has a strong telecommunications background with previous managerial roles held within T-Mobile International and Interglobe Telecommunications.

Welcoming David to 3, Marketing Director Susan Branchflower said, ‘David is a strong addition to the 3 team and will help to reinforce our position as the market leader in mobile media entertainment. 3 provides customers with an exciting range of services for their mobiles including the best in social networking from Bebo and Facebook, allowing people to keep up with their social lives wherever they are.’

Commenting on his appointment, David Kent said, ‘I’m really excited about joining the most exciting mobile network in Ireland – 3’s services are both fun and functional and of course great value. As mobile phones become more sophisticated the scope for introducing new mobile internet and entertainment services increases – 3 has consistently led this development and will continue to work with the best media partners in the industry to make sure 3’s customers are in touch and entertained wherever they are, whatever they’re doing.”

3’s mobile content offering continues to lead the marketplace, including a huge range of music and video downloads, realtunes, games and live sports and news TV channel streams. Facebook and Bebo remain firm favorites with consumers, with Bebo text alerts now free to 3 customers.

For further information on 3’s mobile entertainment services please drop into your local 3Store or visit three.ie.